The goals are simple we will reinvigorate growth of our company, and we will inspire our people be the brand. Its product portfolio consists of roughly more than 400 brands. The culture of the cocacola company requires that the management of the multinational corporation engages the stakeholders in both formal and informal talks. According to the description of culture in the business dictionary, it is those shared beliefs and attitudes as well as customs and both written and unwritten rules that have been. Organizational culture of coca cola linkedin slideshare.
The cocacola company 201 0 about the companys regional structure, it is hard to say whether the company should pursue a matrix structure or remain as a multidivisional structure. Organizational structure of coca cola company papers. The company also produces and sells other soft drinks and citrus. Organizational structure of the cocacola company free download as word doc. The cocacola company structure is a combination of both the mechanistic and the organic model working together,the most area of concern n the cocacola company is on the responsiveness dawson and halpert,2009. Creatinganeffectiveorganisationalstructureacocacol business. Cocacola company an organizational structure describes how activities are coordinated, allocated and supervised so as to achieve the goals and objectives of an organization. Cocacola is dealing with this issue by acquiring and branching out to healthier drink. The company is well known for its main product, coca cola, which was invented by pharmacist john pemberton in 1886. For instance, the cocacola company is reported to be carrying. What is the organizational culture at the cocacola. The cocacola companys organizational structure consists of a board of directors, elected by the shareholders, that has final decisionmaking power in the running of the company. Of these, none were related to child labor, forced labor, or freedom of association.
Members of senior management and a number of standing committees carry out. Without inside knowledge of the organizational culture of the cocacola company as an employee, one must rely on what the company posts on. Today, coca cola has subsidiaries around the world and has developed its own management and distribution system. This paper focuses on the organizational structure of the cocacola company and its comparison with other types of organizational structure, defining the influence that the organizational functions and organizational design make on the organizational structure of the chosen company. Org chart cocacola consolidated the official board. This case study illustrates the way in which the company has built an organizational structure that is robust and yet also flexible enough to meet these particular requirements. A mature organization like cocacola with a welldefined and successful line of products and services will often focus more on the run aspect. The stakeholders are often engaged in meetings and dialogue that revolve around the supply and consumption of the products. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. Cocacola india today announced a new organization structure in keeping with economic reforms that have the potential to convert india into a single national market. Cocacola decentralized its organizational structure by reducing the staff to the half at its atlantabased headquarters. Nurture a winning network of customers and suppliers, together we create mutual, enduring value. For example, in india, decision making has been moved further down to. Coca cola is a global company that operates on a local scale.
Organizational structure and organizational structure and. Cocacola and contour bottle are registered trademarks of the cocacola company 2020. Maximize longterm return to shareowners while being mindful of our overall responsibilities. Analysis of the coca cola companys organizational behaviour. Decision making the majority of decisions made by the cocacola company are done so by using the incremental method. The organization is more centralized, but there have been moves to change to decentralization in order to meet the everchanging needs and demands of consumers. Organizational structure of coca cola company the cocacola company realizes that it needs to be able to meet the ever changing demands of its customers. When candler had the earliest records of the cocacola company burned in 1910, the action was claimed to have been made during a move to new corporation. Previously coca cola followed a centralized organizational structure with chain of command. This is a study that can be based on individuals or at times groups. Vertical expansion along the value chain organizational model hybrid structure mixing elements. New structure is in keeping with economic reforms that will make india a single national market. The organization may already be a market leader and want to ensure and sustain its competitive advantage through price and cost optimization.
According to needle 2004, organizational culture represents the collective values, beliefs and principles of organizational members and is a product of such factors as history, product, market, technology, and strategy, type of employees, management style, and national culture. We can say cocacola companys structure is a tall structure, a hybrid of both mechanistic and organic models. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Coca cola organisational structure and theories uk essays. The organizational chart of cocacola consolidated displays its 19 main executives including frank harrison, scott anthony and david katz. Profile of the cocacola company and organizational behavior.
This is why the company pushed towards decentralization in the nineties, and even more so recently. It also moved the regional chieftains closer to their local markets. A global and local strategy the cocacola company is the worlds largest beverage company and is the leading producer and marketer of soft drinks. Daily and routine decisions are made by the line managers at the middle level. The 5minute rule for letter non profit organization employees represent a company. Here is an organizational analysis of the cocacola company. The upper management of the company has the final decisionmaking role while the company departments are required to implement the decisions.
We are a global business that operates on a local scale, in every community where we do business. The company is well known for its main product, coca cola, which was invented by. Its the largest manufacturer, distributor and market of nonalcoholic beverage around the world as well as among the largest cooperation in the united states. Our dilo system classifies reports into three areas. The australian beverages team will now incorporate the australian parts of the alcohol. Cocacola is controlled through a vertical hierarchy, with decisionmaking authority residing with the companys upper management. Divisional organizational structure of coca cola company. Organizational culture of cocacola company analysis. Organizational analysis the cocacola company introduction. The relative data and evidences shown in the following analysis will illustrate the effectiveness of the current structure model of coca cola and how managers of coca cola applied the hybrid structure to manage the subsidiaries in different regions efficiently and the. This organisation was chosen on the grounds that its a global organisation with one of the most recognised trade. Divisional organizational structure of coca cola company 2 divisional organizational structure of coca cola company introduction an organization must design its structure wisely since it affects how business is carried out and eventually determining its success. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world.
My case study involves analyzing organization structure of coca cola company which is a multinational corporation. This paper performs a strategic analysis of the cocacola company, a leader in. It was born in atlanta, georgia, on may 8, 1886 was originated as soda fountain beverage sold for five cents a glass. Organizational structure of the cocacola company scribd. To reflect on the above statement, the coca cola company will be examined to demonstrate just how important these areas are in planning, development and defining of business strategies coca cola consolidated, 2010, annual report. The cocacola company is truly global, and its main product is recognised and consumed worldwide. It is a product of factors including product market, history, strategy, technology, styles of management, types of employees, and national culture. Coca cola adopts both mechanistic and organic models of organizational control and hence incorporates both modernist and post modernist perspectives in the organizational management. Organizational culture of cocacola company according to needle 2004, organizational culture is a representation of collective beliefs, values and principles of members of an organization. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for cocacola, a sweetened carbonated beverage that is a cultural institution in the united states and a global symbol of american tastes. What is the organizational structure of the cocacola. Cocacola amatil has announced changes to its organisational structure to help integrate beverage categories across each of its markets. Cocacola organizational behavior organizational behavior can be termed as the systematic study as well as the careful application of knowledge of how people act in an organization hatch, 2006. Introduction a global and local strategy the relationship.
The cocacola company has the financial capacity to put at equilibrium standardization and mutual adjustment. Coca cola is one of the worlds leading nonalcoholic soft drink manufacturers. The company organises and structures itself in a way that. Cocacola india announces new organization structure. The cocacola company should incorporate social networking in its organizational structure either by organizing trainings for its employees or by ensuring easy accessibility of intranet.
Locate your organization on the figure, what is the complexity. Divisional form centralized functional departments bottling investments group big multibillion dollar bottling business owned by the company operations in 5 continents representing. Be a great place to work where people are inspired to be the best they can be. The cocacola company has a separate international division structure because its international staffs operate separately and in isolation from head office. Cocacola decentralized its organizational structure by cutting half of the staff at its. It should also ensure that all the divisions have effectively opportunities in the companys decision making processes. Coca cola company is the largest beverage company in the world. The organizational structure of cocacola is a decentralized organization of tasks. The culture of the cocacola company is mission driven focused on refreshing mind, inspiring.
The organization has a more centralized structure, however in recent years there has been a movement towards decentralization for easy managemant in regions. With your download, get the 27 best papers relevant to this one, including 20 top related papers. It has various divisions in all continents around the world with presidents that control. Members of senior management and a number of standing committees carry out the decisions of the board. The cocacola companys structure is a hybrid of both mechanistic and organic models. The cocacola companys organizational structure has the characteristics of two models. The structure defines how an organization exercises authority through allocation of management responsibilities. Creating an effective organisational structure a cocacola.
Coca cola organizational and management structure free. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world carroll, 2006. View and share this diagram and more in your device or register via your computer to use this template. The paper contains a detail analysis of organizational behavior discussing issues facing cutting age organizations on leadership behavior, organizational effectiveness, organizational structures and. In 1892, candler set out to incorporate a second company. Cocacola is tall in terms of organizational complexity. Fundamentally, once a member of staff makes a donation, they could request their company also donates into precisely exactly the exact same nonprofit. The new structure also enables its business to be a growth. Cocacola organizational chart by elisabeth lechner on prezi. On tuesday, april 23, 1985 the coca cola company announced that it would change the formula of its flagship soft drink. Kansas newspaper editor william allen white said, coca cola is the sublimated essence of all that america stands for.
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